About the Central California Regional Obesity Prevention Program

Historically, obesity has been addressed through interventions that focus on individual and behavioral change. Although behavior is important, the influence that food and physical activity environments have on health is often overlooked. Consider the challenges to healthy eating and physical activity for communities that lack grocery stores, parks, and recreational programs. Or consider the challenges to communities facing high levels of crime and violence or communities bombarded by fast food advertising. All of these issues influence an individual's choice to eat better or move more. Healthy choices should be easy for people in our communities, not challenging.

In order to help address many of these challenges, the Central California Regional Obesity Prevention Program (CCROPP) was developed to work with communities throughout the San Joaquin Valley on creating healthier and safer places for people to live, learn, work and play.

CCROPP has formed community councils in each county, bringing together community members, schools, local government, health care providers and others to fight the obesity epidemic.  CCROPP is working towards change in a variety of ways to help Valley community members lead healthier lives:

• Establishing farmers markets, community gardens and markets with fresh foods in low-income neighborhoods.
• Increasing physical activity and physical education in schools and after-school programs.
• Improving parks, sidewalks, and other opportunities for physical exercise, including walking trails and bicycle lanes.
• Supporting healthy food and physical activity policies in the workplace, including government, private enterprises, community organizations and gatherings.
• Promoting “smart growth” strategies to help create healthier communities.
• Encouraging physical activity and healthy eating opportunities in communities through various media outlets.

Join Us!

Creating communities that support healthy eating and active living will help everyone in the Valley – children and adults – avoid chronic diseases, feel better, and live longer. With your help, we can find solutions we need and bring about healthy changes for our communities.

Contact Us

Central California Regional Obesity Program (CCROPP)
1625 E. Shaw Avenue, Suite 106
Fresno, CA 93710
Tel: (559) 228-2140
FAX: (559) 228-2149

Visit our website.